Learn by Doing
StartUP is an experiential crash course in Design Thinking and Lean Startup methods. Startups use this method to create new businesses through a series of Build->Measure->Learn iterations. Come learn and discover how you can apply these skills to your current objectives.
Pitch Your Idea
You will have a chance to pitch any automotive idea that you are passionate about and form a team to build it. You'll get feedback from executives and coaches from the startup community. The only requirement is that you pitch a fresh idea - this isn't for existing projects.
This year we're focused on ideas that save the company money or bolster existing revenue streams. That could include anything from:
- improving a process
- reducing costs and creating new efficiencies
- improving the customer experience
- growing existing revenue streams
- building the value of existing products and brands
Create minimum viable products and validate your ideas with customers, all during the event.